New Semester and new ideas! As you have probably already noticed; a new 'portugalitics' layout has been updated. As a matter a fact; lately I have been working on 'analyzing the concept of Nation Brand' and searched its impact in political marketing. Therefore, got a bit of a 'redesign blog image' urge myself! What do you think?
Simon Anholt a regular lecturer in the area of Nation Brand and a foreign policy and image specialist, introduces some fresh aspects in his keynote speech in the European Parliament down below. According to Mr. Anholt "a politician is as much a brand image manager these days as a policy maker". Indeed. However, as it seems the portuguese,- dare I say it, have underestimated their voters in terms of social media and its powers. The stigma of not taken seriously during a financial crises in case someone tweets about it, still haunts vividly. You see, taking care of one's image through social media eats creditability in the portuguese culture. This is interesting, since in Northern Europe, tweeting or blogging are keenly used instruments to present ideas. In other words, to promote image even if its during the euro crisis.
If it's all about getting closer to your voters, I don't see what could possible be the issue here.
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